Circularity by Aotearoa: BLUNT Umbrellas

“Bringing joy to a rainy day”

In our mission to highlight the work of other circular businesses in Aotearoa, we could not go past BLUNT Umbrellas. Not only do they provide stylish and durable umbrellas (which are very hard to find), but they also have a large commitment to circular movement. They create products that last, prioritising modularity so you can easily fix or upgrade your umbrella when needed.

What we love about BLUNT is their community approach—leading with care and building strong connections. They’re serious about responsibly sourcing materials and ensuring their production processes are as sustainable as their products. It’s not just about keeping you dry; it’s about positively impacting the world around us.

We hung out with the team at BLUNT one morning in July, hung out with their founder Greg; and caught him in the action.

We hope you enjoy these images (and their umbrellas) as much as we do!